I optimize webistes
for better reach.

I am a Digital Marketer who molds the content to match the user intent
while keeping it engaging, effective, & empathizing.

More About me Get in Touch.

My Top Skills

Content Strategy and Marketing

I have learned this hard that no matter how persistent you are, you will never succeed until and unless you have a purpose. It is the same thought that derives my content strategy. I dissect the goal of each campaign before planning it - who is the target audience, its geo-location, race, age, gender, religion, culture, traditions, hobbies, ambitions, likes and dislikes, and more that shapes a person into an individual. It gives me an ideal persona that helps me plan the content to answer all the possible queries that they may have regarding the products/service I am marketing.

On-Page & Off-Page SEO

SEO is not merely building a brand organically. It is so much more. You are working for some of the biggest tech giants, Google & Bing, to convince them to list your product or service for free on their platform. It needs months (even years) of hard work, dedication, and brilliance to make these search engines your friend. I believe I have made put the base of our friendship if not turned them into my BFFs. I work on planning and executing Technical SEO that includes generating XML sitemaps, creating Robots.txt, working on 301 redirections, fixing 404 pages, laying an SEO-friendly website structure and hierarchy, improving UI/UX, amplifying page speed, internal linking, defining canonicals, alt tags, hreflang tags, meta tags, etc. I also work on Content SEO that includes doing keyword research, identifying the right content messaging, creating a brand voice, and ensuring consistency while avoiding cannibalization, plagiarism, and internal duplication. I am an expert in Outreaching and Link Building as well and have been able to get links and building networks with HQ websites such as Forbes, CIO, Career Karma, Training Industry, etc.

Digital Marketer

I have experience in various types of marketing such as Social Media Marketing, Landing Page Marketing, Email marketing, Display Ad campaigns, and Affiliate marketing. I have adapted the START, STOP, and CONTINUE strategy that helps me in testing the processes, analyzing the results, and coming up with a conversion-friendly plan. I am working full-time and consulting many clients based in the US, Australia, Canada, UK, and the Philippines. I have increased the traffic by 112% and conversion by a whopping 142% for one of my clients.

My Goal

I Believe in
Marketing Value

I am a digital marketer who believes that the right content promoted on the right platform at the right time is the key to success.

I live by the quote of David Tyreman that says, A business designed to chase the almighty dollar will lose sight of its authenticity and eventually become irrelevant. This quote by David is my mantra. I help businesses to promote and sell their products and services to customers via the organic medium. My expertise is to create a brand reputation in the market using various content marketing strategies. My goal in life is to provide value and not just sell the product. I am a strategic planner, a critical thinker, and a project manager who knows how to communicate effectively and collaborate successfully.

My Work Experience

Digital Marketing Manager

QuickStart Learning Inc.

1st January 2021 - Present

  • Devised content and social marketing strategy and administered marketing calendar to post new content to coincide with new product and service releases.
  • Devised strategy for marketing plans to leverage the partnership with AWS, Microsoft, Google Cloud, and US-based university partners such as UTA, FAU, NEIU, Hofstra, CSUP, etc
  • Spearheaded stakeholder meetings to determine project needs and professional requirements and identify the correct course of action to enhance project success.
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • QA and AB test content messaging, landing pages, lead forms, CTAs, and drip campaigns.
  • Directed successful search engine marketing campaign that used solid linking, technical, and keyword research tactics.
  • Provided weekly updates on digital marketing campaigns to senior management, discussing strategic initiatives and methods for improvement.
  • Outlined omnichannel channel goals across brands and digital platforms, including store systems, web, mobile, and marketing systems.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Managed team of 10 direct reports engaged in ongoing product optimization, content creation & management, and creative design on the company website.
  • Led and managed talented teams of content marketers and web designers to plan and implement project tasks meeting timelines and exceeding expectations.
  • Devising agile strategy based on Start, Stop, and Continue approach
  • Conducting and publishing industry experts interviews

SEO & Content Manager

QuickStart Learning Inc.

1st January 2020 - 31st December 2020

  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Managed content distribution to online channels and social media platforms.
  • Used content management system to analyze user engagement and website traffic metrics.
  • Maintained content marketing calendar to schedule all aspects of creation and delivery.
  • Conducted monthly content audits to identify gaps and redundancies of content.
  • Utilized analytics and site metrics to determine areas of improvement.
  • Led team of 12 copywriters and content writers to oversee results of job performance.
  • Approved, reviewed, and edited all content flowing to the website, approving over 5-10 pieces of content per day.
  • Directed content of the website by gathering information and integrating data from other departments, including product, sales, and WebTech departments.
  • Collaborated with marketing and design teams to develop and plan site content, layout, and style.
  • Maintained continuous check on Traffic, conversions, and revenue metrics, optimizing and enhancing campaigns based on current trend data.
  • Built, implemented, and updated effective SEO strategies.
  • Performed in-depth competitor reviews to check competitor activities with the content publication, keyword use, link building, and landing pages.

SEO & Outreach Specialist

QuickStart Learning Inc.

28th January 2019 - 31st December 2019

  • Managed content publication on HQ sites including Forbes, CIO, Training Industry, Dzone, etc.
  • Created high DA links on niche-specific websites using various link-building strategies.
  • Recommended changes to website architecture, content, and links to improve SEO positions for target keywords.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize the budget.
  • Analyzed SEO outreach goals and presented findings to the marketing director.
  • Researched and analyzed competitor websites and advertising links to gain insight into new strategies.
  • Maintained Google and Bing Webmaster Tools accounts and monitored weekly for crawling and indexing issues.
  • Tracked, reported, and analyzed website analytics daily to drive strategy and improve user experience.
  • Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic.
  • Collaborated with product and WebTech team to investigate critical SEO-related issues and provided impactful solutions.
  • Incorporated XML sitemaps, robots.txt files, and 301 redirects to facilitate search engine spidering, crawling, and indexing.
  • Collected and analyzed Web metrics such as visits, time on site, and page views per visit.
  • Built, implemented, and updated effective SEO strategies.
  • Outreaching influencers and websites

Senior SEO Executive

Logicose

April 2017 - October 2018

  • Managed 20+ different niche and location projects.
  • Analyzed and audited clients' websites to address performance issues.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture, and content.
  • Utilized search engine optimization and emphasized the importance of link building.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.
  • Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • Completed keyword research to target clients based on keyword targeting.
  • Researched content publications and worked closely with public relations staff to develop outreach campaigns.
  • Collected and analyzed Web metrics such as visits, time on site, and page views per visit.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.
  • Built, implemented, and updated effective SEO strategies.
  • Produced and submitted weekly reports outlining progress against KPI objectives.

SEO Executive & Content Writer

IOVillage

Jan 2016 - April 2017

  • Perform keywords research for WordPress plugins and templates
  • Write and publish articles and whitepapers on WordPress themes, templates, and plugins.
  • Sample websites:
    • https://wpsnow.com/
    • https://creativewpthemes.com/

BLOG STORIES

Check my Blogs

CONTACT

Get in Touch

sadiakhan117711@gmail.com

m.me/sadiaa33

+92-308-2799639



Download My Resume